Local SEO Tip - Getting Your Info Right Online

Sometimes we get asked what the most important part of the SEO process is. It's usually worded in a way that indicates, "What is the least I can do to see the best results?"

Well, SEO doesn't really work like that but without a doubt, the best place to start is by at least getting your info right online. Whether you're actively submitting your info around the web or not, it's out there and sometimes it's terribly inaccurate. This is especially true for businesses that have been around a while. I could write a book about this process but for your sanity I'm going to stick with a short guide so you can get the best info you need without the headache that I have endured for you.

NAPs

No, I'm not talking about a mid-day sleep vacation.

"NAP" is an acronym for "Name, Address, & Phone Number". NAP establishes the three basic points of info that you will find scattered around the web about your business. Before you ever start on establishing your SEO you need to make sure you have a very clear and exact NAP to work with. What I mean by that is, if your NAP is listed on Google as:

Then that is how it needs to appear everywhere on the web. Don't spell out "street" or add "suite" numbers or change out essential information like switching between phone numbers or adding LLC to the end of the business name some of the time. If the above NAP is how you want your business to appear then shoot for consistent NAPs (Not too much to ask right? Honestly, I could use one right now.)

Once you've established your NAP then you need to put that info out there. The best way to do this is to submit your info to citation listings.

Citations

A citation is anywhere your business appears on the web. The most common citation is from online business directories. They are an important aspect of effective SEO strategy for small Colorado Springs business owners. Here's why:

Google depends on "cues" from the web to indicate whether or not a business is legitimate. It uses the NAP you've submitted by creating a Google My Business Listing to search the web to determine if that information appears elsewhere. If your business is real then it is likely that the online business directories will also have your exact info on their sites.

Some of the most popular citation sites include Yelp, Bing, Google Maps, Apple Maps and Yellow Pages. Sound familiar? Everyone knows Yellow Pages, in the very least. They've advanced their directory beyond the old paper books and are also online. Why aren't you?

Through these directories, you can search for your favorite businesses, leave reviews, read reviews and check to see if there are any discounts, specials or holiday hours. Lots of people use them as either an app or as the main search result when looking for a business or service.

Why do you need to know what they are?

Some citation sites create a listing for your business based on information that is already out on the web. Unfortunately, this information can be very inaccurate and people can get the wrong picture about your business. Some common inconsistencies with online listings include:

Business phone number is wrong

Business address is wrong

Says that I am a different type of business

Says that I am closed

Hours of Operation are wrong

Incorrect photos of my services

These are just a few of the issues Colorado Springs business owners face when getting a picture of their online presence. Even these really obvious issues are just one part of why gaining access to your citation information is important.

From an SEO perspective, this information is very crucial. Google and other search engines view these numerous pages as cues that your business is legitimate and can be trusted.

One of the keys to gaining Google's favor is making sure that all of these citation sites present the same information. Even having a slightly different address can throw off Google's view of your business's credibility. 

So, what can you do about it?

Well, there are cheap but laborious solutions such as going through and manually claiming the listings on your own. There is also a much faster, albeit a bit pricey, option of hiring a citation management company to synchronize your listings for you. Most SEO companies already have subscriptions to these citation management systems and include this in their fee. This is because manually claiming listings is a very long and arduous task that can take hours upon hours to complete. Why? Because there are so darn many of them out there.

Here's just a short list of the very basic citation listings that we recommend going after first:

• Best of the Web
• Bing
• Brown Book
• City Search
• City Squares
• DexKnows
• Express Update
• Facebook
• Factual
• FourSquare
• Google My Business
• Hotfrog
• Houzz
• Insider Pages
• Kudzu
• Localeze
• Manta
• Merchant Circle
• Superpages
• Tupalo
• White Pages
• Yellow Pages
• Yelp
• Yahoo Dashboard
• YouTube

These are top name citation sites that are good quality listings but there are dozens, possibly hundreds more. These are just one of the many factors that Google looks at to determine ranking. So, to answer your question: How do I rank better, faster? The best answer is obviously to hire an SEO company to handle all of this nonsense for you. But you can also start by claiming your local listings (or creating them) and getting your information out there for Google to look at. It's much easier said than done but you don't have to take my word for it! 

AdWords-Google AdWords Tips

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Googlesearch engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading "Sponsored Links" found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.

When choosing keywords for your AdWords campaigns different matching options are available. The two main keyword match options include the following:

Broad Match: This reaches the most users by showing your ad whenever your keyword is searched for.

Negative Match: This option prevents your ad from showing when a word or phrase you specify is searched for.

Phrase Match: Your ad is shown for searches that match the exact phrase.

Exact Match: Your ad is shown for searches that match the exact phrase exclusively.

When using AdWords keywords are also used to determine your cost of advertising. Each keyword you choose will have a cost per click (CPC) bid amount. The bids specify the maximum amount you're willing to pay each time someone clicks your ad (the maximum cost-per-click). A higher CPC bid can allow your ad to show at a higher position on the page.

Your Guide to Multilingual and Multiregional SEO

One of the signs that your SEO service is taking the right course is your grip over multilingual and multiregional SEO. It is true that majority SEO Companies focus more on English language SEO tactics, but the fact remains that if you want to reach out to a wider audience you need to cater to the local languages and requirements of the regional markets as well.

In this blog post we bring you a very comprehensive guide to multilingual as well as multiregional SEO. Before getting to know what exactly goes into this kind of SEO, let us understand both these terms in detail.

Multilingual SEO: 

Multilingual means ‘multi/ many languages’. Multilingual SEO consists of optimizing web content in a variety of languages, so that the web content can reach out to a variety of linguistic audience.

Multiregional SEO: 

This deals with optimizing the website content in such a way that it performs well in various geographic locations.

How to start?

The best way to start is to know who exactly is your target audience and which geographical location do they belong to?  This in fact is the stepping stone of multilingual and multiregional SEO. Once you are clear on this point, it becomes very easier for you to come up with the right SEO strategy.

Select an URL structure and Domain

Now that you are clear about your target audience, the next thing which you need to take care of is the URL structure as well as the Domain name.

As per Google’s Official Webmaster Central blog, it is difficult to determine geo targeting on page by page basis. Thus it is better to use an URL structure which makes it easy to segment parts of the website for geo targeting.

You can choose cc TLDs URL/ Domain structure as it helps in performing clear geo targeting. At the same time CC TLDs are expensive and require good amount of infrastructure. If this is not what you want, then you can go for either subdomains with gTLDs or subdirectories with gTLDs. They are low maintenance, easy to set-up and use Webmaster Tools geo targeting.

Server Location

There are many who think that the location of the server is very important for the multilingual and multiregional SEO. But Google recently made it clear that it does not rely on the server location alone. Thus with adoption of new technologies, the location of the server is no longer that critical as it used to be in the past.

Other SEO factors to be considered

IP Location Detection: This is the process of detecting the location of a user and delivering content based on what is more relevant for that IP location. If the IP location detection practice is implemented efficiently the visitors will get to see what they are looking for which will lead to lower bounce rates and higher conversion rates.

Useable Content

Always use content which is useable and provides information which the users’ are looking for. The content of the website becomes all the more crucial when you wish to target an international audience.

Translation

A very important element of multilingual and multiregional SEO, translation plays a role which should never be ignored by SEO experts and content writers. See to it that you opt to intelligent translation services rather than going for the literal translation.

          These are the basic tenants of multilingual and multiregional SEO. Though international SEO is a heavy task, we are sure if you follow the above given tenants, your SEO services will reap outstanding results.

Boost Your Business Using SEO & PPC

What Is SEO? Learn More about SEO & PPC:

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

What Is PPC?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. 

             Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

 SEM(Search Engine Marketing):

One of the best strategies to boost your Business through search engine marketing (SEM), is through a cooperation of search engine optimization (SEO) and pay per click (PPC). Both SEO and PPC drive traffic to a website through keywords. They also match the user’s intent with the content on the page and thereby act as a dynamic pair.

 Now if we look at the differences between these two channels, then one of the major differences is the sphere of ‘time’ taken to provide the expected results. While SEO takes considerable time to achieve the results, the results provided by PPC are immediate. And it is this point, which you can take advantage of SEM. The time advantage gained through PPC can be used as insights for developing better SEO. You can analyze the multiple headlines on PPC and get a metrics which will help you come up with better and effective titles as well as content for your article and web pages.

On other hand, the creation of better content in SEO provides PPC with an improved number of landing pages, thereby helping end-user. Once you know which content is most SEO friendly, then you can grow your PPC campaign severely and get better results. Often it is seen that the PPC campaigns are not producing the expected results at all – and the criminal is poor content metrics in SEO. Thus in order to improve your SEM it is important that you monitor the content metrics in SEO. This will also help you determine when you have to launch the PPC campaigns.

It has been seen that both paid search and organic listing is mutually beneficial. Once your company is displayed on the results of both of these channels, it builds trust and goodwill in the minds of the user. Thus you can appeal visitors on your site through the messaging of both channels. This way you can turn your SEM into a dynamic one. Whether you have just launched your website or your website is already functional for some time, it is recommended that you use both these channels to get fruitful results. With competition being fierce, it is crucial that your website ranks high in the search engine results. Power your SEM with the dynamic qualities of SEO and PPC and experience an increase in traffic on your website and better conversion rates. This way, not only will you get an effective SEM, but rather you will master the art of dynamic search engine marketing.

How to Setup a 301 Redirect in PHP, Apache, ASP

The “301 Permanent Redirect” is the most efficient and search engine friendly method for redirecting websites. You can use it in several situations, including:

• to redirect an old website to a new address

• to setup several domains pointing to one website

• to enforce only one version of your website (www. or no-www)

• to harmonize a URL structure change

 header("HTTP/1.1 301 Moved Permanently");

header("Location: http://www.newdomain.com/page.html");

exit();

?> 

if (substr($_SERVER['HTTP_HOST'],0,3) != 'www') {

header('HTTP/1.1 301 Moved Permanently');

header('Location: http://www.'.$_SERVER['HTTP_HOST']

.$_SERVER['REQUEST_URI']);

}

?>

RewriteEngine on

rewritecond %{http_host} ^domain.com [nc]

rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc] 

Response.Status="301 Moved Permanently"

Response.AddHeader='Location','http://www.new-url.com/'

%> 

If InStr(Request.ServerVariables("SERVER_NAME"),"www") = 0 Then

Response.Status="301 Moved Permanently"

Response.AddHeader "Location","http://www."

& Request.ServerVariables("HTTP_HOST")

& Request.ServerVariables("SCRIPT_NAME")

End if

%>

 I am going to describe several ways to setup 301 redirect, below i will cover the most used ones:

PHP Single Page Redirect:

In order to redirect a static page to a new address simply enter the code below inside the index.php file.

<?php




PHP Canonical Redirect:

The Canonical 301 Redirect will add (or remove) the www. prefixes to all the pages inside your domain. The code below redirects the visitors of the http://domain.com version to http://www.domain.com.

<?php




Apache .htaccess Singe Page Redirect:

In order to use this method you will need to create a file named .htaccess (not supported by Windows-based hosting) and place it on the root directory of your website, then just add the code below to the file.

Redirect 301 /old/oldpage.htm/new/http://www.domain.com/newpage.htm




Apache .htaccess Canonical Redirect:

Follow the same steps as before but insert the code below instead (it will redirect all the visitors accessing http://domain.com to http://www.domain.com)

Options +FollowSymlinks




ASP Single Page Redirect:

This redirect method is used with the Active Server Pages platform.

<%




ASP Canonical Redirect:

The Canonical Redirect with ASP must be located in a script that is executed in every page on the server before the page content starts.

<%







56 SEO Interview Questions & Answers 2016

 

• What was the recent update which Google had and what changes would you suggest for it?

Google recently had the Hummingbird update which was a change in the core search algorithm. Google moved from keyword based searching to concept based searching. It included semantic level analysis in order to find out real answers and searcher's intent behind the user query. I would add comprehensive and fresh content to my site after the Hummingbird update.

Prior to the Hummingbird update, Google had the Penguin update which was a measure to control web spam. Penguin update had penalized websites which had a spammy backlinking profile and returned more semantic results. Semantic results were based on the relationship between words present on the search query. Penguin trusted sites that had original and good content, fresh content, good social media presence and quality organic links.

• What all verticals have you handled in your SEO career so far?

Verticals means on what themes of websites have you worked so far- this may include education, real estate, IT, travel, Shopping, jobs etc.

• What do you know about Google Panda update?

The Panda update was done to improve the quality of search results in Google. Panda update also known as the farmer update was done to eliminate content farms which provided less user friendly  experience. It used machine language scalability as one of the important metrics for judging relevancy of a web page. All the focus was transformed on the user and now quality content , proper design, proper speed, proper use of images and videos, content to ad  ratio all mattered more after the Panda update. You need to optimize your site for better clickthrough rate and a less bounce rate.

• What is Google Sandbox in SEO?

Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.

•  What is the difference between on page seo and off page seo?

On page seo means optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managing robots.txt etc.

Off page optimization means optimizing your web presence which involves backlink building and social media promotion.

• How will you solve canonicalization issue or what is .htacess file?

.htacess file is used to solve the canonicalization issue of a website. It may happen that the home page of the site may take several urls like http://www.example.com or http://www.example.com/index.html or http://example.com . The search engines might treat these url as different and may divide the link juice gained by having various backlinks made with any of these 3 urls. The link juice gets divided between these three urls equally. .htacess file is created to have a single url of the home page so that the link juice is passed onto single url.

• What is keyword stemming in SEO?

Keyword stemming is the process of finding out the root word from the search query. A query having the word “ playful” would be broken down to the word “play” with the help of stemming algorithm. The search results returned would be having the word ” play” in it.

•   What is LSI?

LSI stands for Latent Semantic Indexing. It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index.

•   What do you know about the Florida update?

Florida update happened on November 16th 2003. This update applied stemming, maintained local rank, penalized over optimized sites by applying filter etc. In short, it modified the search results before presenting it to the user by applying filters.

•   What are the limitations of title and description tags?

Title tag can be between 66-70 characters and meta description tag can be between 160-170 characters.

•  Does Google uses keyword tags?

No, Google does not make use of keyword tags.

•  What is 301 redirect?

It is a method of redirecting user from the old page url to the new page url. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old url to the new url.

•  What was your exact job profile in your previous company?

Provide a suitable explanation about your job profile which would include your job responsibilities and the amount of work you have handled so far.

• What do you understand by Cloaking?

Cloaking involves using deceptive techniques which presents the user with a different version of the webpage than that presented to the search engines.

• What tools do you use for doing seo?

I use Google webmaster tools, Google Analytics, Open site explorer, Alexa, Ahrefs,Website grader etc.

• What are your good qualities?

You will have to answer here about your good qualities like- I am hardworking, sincere, punctual, love to accept challenges etc.

• What is the difference between Seo and Sem?

        Seo stands for Search Engine Optimization while Sem stands for Search Engine Marketing. Seo provides organic traffic to a website with the help of search engines while Sem involves the use of Google adwords and other paid channels of advertising.

• What is PPC?

      PPC stands for Pay Per Click. It is a form of advertising methodology in which the advertiser pays for every click on their ads. Google uses this form of advertising in its channel of advertising called Adwords.

• Which is better Robots.txt or Meta Robots Tag?

       Meta Robots tag is much better as it helps in forcing the search engine crawlers not to index and display the hidden pages in your server.

• Do you use separate Seo strategies for Google,Yahoo and Bing?

        Yes I use separate strategies for Google,Yahoo and other search engines.More backlinks are required for Google .It pays more attention to backlinks and site authority while Yahoo and Bing pays more attention to title and Meta tags. Hence, a site takes time to rank on Google as compared to Yahoo and Bing.

• How will you increase the Pagerank of a page?

        By building more backlinks from authority sites and high page rank webpages.

• How will you check the number of backlinks of your competitors site?

        With the help of the link operator on Google and by using various external tools like Alexa, Backlink Watch , Open Site Explorer, Backlink finder etc.

• Which is more important- Building backlinks to a website or building great content?

        Both are important. Building great content is necessary as it is your first step towards ranking ;and building backlinks helps to build authority to your website and is an important metric for ranking well. Hence both should go parallel and both are equally important.

• Who is Matt Cutts?

        Matt Cutts is the head of Google's web spam team.

• If a website has a search engine saturation of 40% , what does that mean?

        It means 40% of web pages from that particular website are indexed by the search engine.

• What do you mean by anchor text?

        Clickable text written on an hyperlink is known as anchor text. It is of great value to the search engines and is used for evaluating the relevance of web pages with respect to search queries. 

• How will you treat Web standards while optimizing a website?

        Google loves web standards hence I will apply the web standards provided by W3C while optimizing a web site.

• What methods would you apply for decreasing the loading time of a website?

        I would use external style sheets, less images (unless necessary), optimize the images and decrease the file sizes of the image without reducing the quality of the image, use CSS sprites to reduce HTTP requests etc.

• Which tools do you use for choosing keywords?

        I use Google Keyword tool, Wordtracker tool, Wordstream, Seo book keyword tool etc.

        *Remember certain tools are paid but you may use the trial version for some days.

•  What blogs and sites do you regularly visit to update yourself?

        I follow Matt Cutts blog. Seomoz blog, Seochat forums, Searchengineland.com,Seo book, Seosandwitch, Seroundtable, Seobythesea, seochat etc.

•  What are doorway pages?

        These are pages that are specially created to rank high on search engines using deceptive techniques.Doorway pages do not provide useful content but instead redirect users to the main page.

• What are the Social Media channels you have used for marketing?

       I have used blogs like blogger,wordpress,typepad, tumblr etc, social bookmarking sites like Reddit, Stumbleupon, Delicious etc., social networking sites like Facebook, Twitter, Linkedin etc., Video Sharing sites like Youtube,Vimeo etc.

• What would you suggest to the client who has a website made on Flash?  How would you do Seo for that site?

    Search engines find it harder to parse the contents presented using Flash. I would suggest the client to use an alternative to flash like HTML 5.

• What do you understand by Frames in HTML?

     A frame is a HTML technique which divides the content of a page onto several parts. Search engines see Frames as completely different pages and as such Frames have a negative impact on Seo. We should avoid the usage of Frames and use basic HTML instead.

• Which is the popular search engine in Russia?

      Yandex is popular in Russia.

• If the meta robots tag has a value of "no index, no follow" what does it mean?

     It means the search engine crawlers would not index the contents and would not follow the links present on the page.

• Who is Rand Fishkin?

Rand Fishkin is the CEO and Co founder of Seomoz, the most popular seo software in the world. He started the informative "White Board Friday" series for explaining the concepts related to Seo and search engines.

• How will you restrict the search engine crawlers from indexing a folder named "Secret" that is present in the root?

The following code when added on the robots.txt text file would restrict the crawlers from accessing the folder

User-agent:*

Disallow: /Secret/

• What do you understand by Google Dance?

Google Dance happens when major updates happen on the database maintained by Google. Constant shuffling leads to unstable rankings of the Web Pages.This continues for some days and is known as Google dance. It was witnessed in the past before the real time searching happened. Now, Google updates its index almost everyday and changes are witnessed narrowly.

• Which are the top 3 social media websites that you will suggest to your client for SMO work?

I would suggest Facebook, Twitter and Google Plus.

• How does Google Plus helps in Seo?

Google Plus helps the promoted web pages to get plus ones which are considered as genuine votes by Google. More plus ones helps to enhance our search engine rankings. Moreover,it helps to get high rankings in personalized search results where our friends can see the web pages shared and promoted by us.

• What is a Pizza Box in terms of Google?

Google server comes in a standard case which is commonly known as "Pizza Box".

• How important is to have a keyword in a domain name?

After the recent EMD update, the weightage on the presence of keyword on a domain has reduced. It is therefore important to go for a domain name that can focus on building a brand rather than using only keywords which could make a domain look spammy. Although having keywords in the domain helps but it would work only if the combination comes out as brandable. Some popular examples of website which succeded without having keywords in it are flipkart.com, myntra.com, ebay.com, digg.com, reddit.com and ofcoz google.com etc. But, there are some themes where the presence of keywords becomes necessary like the presence of the keyword "recipes" in allrecipes.com or the presence of the word "food" in the domain foodnetwork.com . Hence, its important to take decisions based on the theme you need to target.

• What do you understand by "Engagement Metrics" with relation to social media?

Engagement metrics comprises of information which is used to measure the importance of user (customer) engagement with respect to a particular social data.Some example includes  likes, retweets, plus ones, clicks, favorites, repins, comments etc.

• What are your favorite ways of attracting natural backlinks to your site?

Having user friendly content on the site is the best way to attract natural backlinks but one of my favorite ways of attracting natural backlinks is by offering free widgets and free infographics to my audience.

• Have you heard about ASO?

ASO stands for App Store Optimization which is a process of improving the visibility of mobile apps on app stores like iTunes and Google Play.

• How can you search with the exact keywords you type on Google without using quotes?

We can use the Verbatim tool in order to search with the exact keywords entered on Google.

• What do you understand by Google Authorship and how can you use it for Seo benefits?

Google Authorship allows you to link your Google Plus Profile to the content you create. This is a way to enhance the overall user experience and stop spamming. Results containing content from original and reputed authors are valued highly by Google and chances of spamming are also reduced. Hence, implementing Google Authorship is really useful for Seo as it helps a webpage to rank higher based on the author rank.

• How can you make a website mobile friendly?

I will create a mobile friendly version of the website for Googlebot-Mobile, use meta.txt for specifying special instructions to mobile search engine crawlers, use mobile.xml sitemap and will have mobile optimized content on the site.

• What is the difference between clicks and visits in Google Analytics?

Clicks indicates the number of times any user clicks on an ad while visits indicates the number of unique sessions each visits create.

• How can you track Facebook likes using Google Analytics?

We can do this with the help of social interaction web tracking. I will add a custom script using FB.Event.subscribe function to start tracking clicks. ( Learn how to track Facebook likes )

• How will you plan an Seo strategy for a website already affected by Penguin update?

Penguin update deals with scanning through the link profile of a website. I will scan the links pointing to the site using tools like ahrefs and prepare a list of low quality links. I will make every effort to get those links removed like emailing the webmaster. If somehow, I am unable to remove some links then I will use the disavow links tool to devalue the remaining links from harming the site. Apart from this, I will plan a link bait strategy to get some high authority links in order to increase the reputation of the site. This will surely help a site to recover from the effects of the Penguin update.

• What is the difference between HTML sitemaps and XML sitemaps?

HTML sitemaps are created for the user and contains a basic structure for displaying all the pages of the website in a hierarchy. XML sitemaps are created for the search engines and helps a search engine bot to easily cache, index and discover new pages.

• How many keywords do you think are enough to target on a web page?

There are virtually no limits on the number of keywords that we can target on a web page. Best approach is to focus on our main keyword and all the secondary keywords would find way for itself in the search engines. The old method of targeting 3 keywords per web page does not works any more. You can have 10-15 keywords or even more to target on a single web page.

• What is the difference between soft 404 and 404 errors? How will you find and remove these errors?

A 404 error is returned when the browser requests a resource from the web server and the server is unable to find that resource so it returns 404 file not found error. On the other hand, soft 404 error is returned when the browser requests a resource from the web server and the server returns 200 OK response for a file that does not exist on the server. Hence, in both the cases, file is not present on the server but in case of soft 404 the server returns 200 OK response code by mistake. We can find out these errors with the help of Google Webmasters Tool and we can either remove them by adding proper redirects and by creating a custom 404 page for helping the user in proper navigation while browsing the site.

• Is there a limit to robots.txt file?

Yes, googlebot reads the first 500 KB present in the robots.txt file.

Want To Know | Search Engine Optimization?

What Is SEO?

     
 

SEO Simpler Than You Think!

 

All the popular and major search engines such as Google, Yahoo and Bing have main search results, where the content of web pages and other like videos or local listings are ranked and shown based on what search engine considers that is most relevant to users.

In search results Google shows links to pages that is considers relevant and authoritative. Authority is mostly measured by analyzing the quality and number of links from web pages.

Style Your Site Appear in Google

 

 

 

Great Content encourages people to link to your pages and shows Google your pages are authoritative and interesting. Interesting and authoritative content leads to search engine success because Google wants to show these pages in search results.

How Google Rank Pages?

Google gives important to the authority pages in the top ranking so it’s our job to manage pages that become authority pages. This is the subject of writing contents because useful content is shared in Blogs, Twitter, and Facebook feeds etc. This worthy circle creates strong and sustainable Google ranking.

Simple and Useful Guideline to Getting Better Search Results:

• Write unusual, useful content that uses words and phrases used by searchers who search for your services and products.

• Make it very simple and easy for people to share and link to it.

• Keep continue it!