Benefits of Goals:

Benefits of Goals:

• Easily see how many visitors reach a page.
• Understand where visitors may be falling off the path along the way.

Use this information to improve site content and design.

• Goals help you make smarter decisions about your marketing efforts by telling you:

1. Which marketing campaign or referral converted the most visitors
2. The Geographic location of converted visitors.
3. Keywords that lead to goal conversion.

Google analytics metrics:

• Visits

A visit is a group of interactions that take place on your website within a given timeframe.

Visitors Overview:

Visitors Overview helps you to track visits over the last month, the total number of visits to your site, new vs. returning visits.

Pageviews:

A Pageview is a view of a page on your site. Every time a user views a page, it is counted as an additional pageview. Keep in mind that if a user reloads a page or goes to another page on your website and then comes back to an already viewed page, each of those views is counted as a pageview.

Pages/ Visits:

This is the number of pages on your website that a user viewed during his/her visit.

Average Visit Duration:

The average amount of time a user spends on your website. You can make the assumption that if users spend a lot of time on your website, they are good and qualified users.

Bounce Rate:

Bounce rate is the percentage of visits where the user only viewed one page and then left your website. If a specific page of your website has a high bounce rate, you may want to evaluate the content of the page.

% New Visits:

New Visits are classified as users who haven’t been to your website before. % New Visits is the percentage of users with this classification.

Now, let us see what all types of Google analytics traffic sources we have.

• Direct
• Referral
• Search

– Paid

– Organic

• Campaigns
• There are 3 Basic traffic sources in GA: Direct, Referral, and Search.

Direct traffic comes from people typing your URL in the address bar. Referral traffic comes from links that are on third party websites like- Facebook to your site.

Last one with no less importance.

SEARCH: Paid Vs. Organic:

Search Traffic is divided into two parts-

• Paid Search.
• Organic Search.