https://www.lunametrics.com/blog/2016/11/30/understanding-scope-google-analytics-reporting/
https://medium.com/analytics-for-humans/how-to-use-customer-segmentation-in-google-analytics-to-build-your-buyer-persona-8b464e130336
https://www.shopify.com/blog/5-google-analytics-segments
https://www.printful.com/blog/data-segmentation-guide-google-analytics-for-ecommerce/
https://blog.kissmetrics.com/organic-traffic-audience-segmentation/
https://medium.com/analytics-for-humans/how-to-use-customer-segmentation-in-google-analytics-to-build-your-buyer-persona-8b464e130336
https://www.shopify.com/blog/5-google-analytics-segments
https://www.printful.com/blog/data-segmentation-guide-google-analytics-for-ecommerce/
https://blog.kissmetrics.com/organic-traffic-audience-segmentation/
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